Literatuurlijst, eMarketing exameneisen NIMA

Boeken

Chaffey, D, Ellis, Mayer, Johnston (2012) Digital Marketing. Pearson Education
Raessens, B (2015) Handboek e-Business. Boom Lemma

Artikels

Bernof, J.: Competitive strategy in the age of the customer. In: Forrester Research June 10, 2011
Davenport, Thomas H. : Analytics 3.0. In: Harvard Business Review, December, 2013

Aanbevolen

Manning, H, Bodine, K (2012) Outside In: The Power of Putting Customers at the Center of Your Business. Cengage Learning, Inc
Smits, G.J., (2013) De internetscorecard 2.0, Pearson education
Chaffey, D. (2011) eBusiness en eCommerce, een management benadering. Pearson Education
Mulders, M, (2010) 101 management modellen. Noordhoff Uitgevers
Evans, Ph. (1999) Blown to bits. Harvard Business School Press
Anderson C (2011) The long tail. Random House Business Books
Capon N, (2015) Managing marketing in the 21st century. Wessex