Boeken
- Chaffey, D, Ellis, Mayer, Johnston (2012) Digital Marketing. Pearson Education
- Raessens, B (2015) Handboek e-Business. Boom Lemma
Artikels
- Bernof, J.: Competitive strategy in the age of the customer. In: Forrester Research June 10, 2011
- Davenport, Thomas H. : Analytics 3.0. In: Harvard Business Review, December, 2013
Aanbevolen
- Manning, H, Bodine, K (2012) Outside In: The Power of Putting Customers at the Center of Your Business. Cengage Learning, Inc
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Smits, G.J., (2013) De internetscorecard 2.0, Pearson education
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Chaffey, D. (2011) eBusiness en eCommerce, een management benadering. Pearson Education
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Mulders, M, (2010) 101 management modellen. Noordhoff Uitgevers
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Evans, Ph. (1999) Blown to bits. Harvard Business School Press
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Anderson C (2011) The long tail. Random House Business Books
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Capon N, (2015) Managing marketing in the 21st century. Wessex
Communicatie KC 