| Onderdelen Communicatie- plan / Content-plan (= Advies & Implementatie) | Onderdelen Communicatie- Strategie (= Advies) | Onderdelen Lasswell’s model | Onderdelen Creatief- Concept |
|---|---|---|---|
| Afzender | Afzender | Who | Afzender |
| Boodschap | Boodschap | says what, | Boodschap |
| Middelenmix | Middelenmix | in which channel, | Middelenmix |
| Doelgroep | Doelgroep | to whom, | |
| Doelstelling | Doelstelling | with what effect | |
| Implementatie | | | |
| Budget | | | |
Communicatie KC 